El Reg, pulling together various sources, reckons that Google is limiting the number of AdWords impressions so that the top-ranked advertisers get many more – which encourages advertisers to spend more than they otherwise might.
In advertising Conosco’s IT support services, we’ve certainly been inclined to bid to reach only third or fourth place – much cheaper than first and arguably just as visible. But we’ve also long wondered why we’re not spending all our budget whilst not appearing on all search results.
Clever. But that’s Google.
