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Sep 27 2011
Technology

“It’s the end of the web as we know it”

If you own or run a business web site, you need to read this – it’s alarmist in tone but hard to fault.

Essentially, the power of Facebook’s social network means that your web presence within Facebook is much more important than your standalone traditional web site. The kicker is that Facebook controls your Facebook page, it controls the data you can collect and see, it controls how you interact with your audience – and it can take all this away from you, all the history and connections you’ve built up, on a whim.

Be afraid… It’s the end of the web as we know it « Adrian Short.

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Feb 05 2010
1 Comment
Technology

Facebook as your news filter

Murdoch and Cuban, get over it – we’re all getting our news through filters these days. And now Facebook is joining Twitter, Viewsflow, Google, blogs or just friends’ emails as a source of trusted recommendations of what to read. Few people loyally subscribe to a single news source in the way our parents started and finished with the Times, Telegraph or whatever.

Facebook is already the leading source of human-filtered news, but such sources are still tiny (5%) compared to the general search engines and portals (95%). Facebook’s extraordinary reach (400m users) and comprehensiveness (young users live in it) could change that.

Try it in Facebook

  • search for a news outlet such as NY Times or Guardian, or bloggers such as Guido Fawkes
  • click ‘Become a fan’ for them
  • go to your Home page
  • under the left-hand news feed links, click ‘More’ then ‘Create new list’
  • call it ‘News’ and add the news sources you’re a fan of
  • to add more sources later, click the edit pencil by your News feed’s link and repeat

It’s not that fluid a process yet – but Facebook only suggested this use last week.

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